Ferrari Luce Launch

Digital Design

Agency: RossMadrid

Ferrari Luce is the brand’s first fully electric production vehicle, officially unveiled in Rome on May 25, 2026. Deliverables included promotional email invitations, dealer outreach collateral, and a comprehensive media strategy infographic.

↘ Infographic flyer

↘ Email design

Infographic flyer

An internal pre-launch media performance report detailing the strategy, reach, and coverage for the Ferrari Luce.