HELLO! ☺
HELLO! ☺
✶ I’m Kate!
I am a designer and illustrator based in Los Angeles and currently at RossMadrid, a brand-building, advertising, and creative marketing agency in the luxury field.
Before that, I delved into the world of tech as a product illustrator for Yahoo!, collaborating across the Finance, News, Mail, and Home teams. I also gained packaging design experience at MGA with their limited edition Lunar New Year Doll, part of the Rainbow High brand.
I am a proud CSU Northridge graduate with a Bachelor of Arts degree focusing on Communication Design with a passion for having a positive impact through creative projects.
I focus on delivering high-quality work and collaboratively solving problems by utilizing my design and illustration skills to create positive and empowering experiences for all involved.
Want to get in touch? Let’s grab a drink. Tea, coffee, boba, or even happy hour. Your pick!
Experience
RossMadrid
Graphic Designer 2022 – Present
Responsible for producing external and internal materials for high-profile clients such as Ferrari, Lamborghini, 26 North, and others that align with their respective brand identities.
Create and execute social media content and campaigns that engage and inform the audience, while simultaneously promoting the brand and products of the client.
Yahoo!
Product Illustrator 2021 – 2022
Created illustrations for Yahoo’s products (Finance, Mail, and more) to engage users and help them understand the design, features, and functionality.
Helped refine and implement Yahoo’s updated approach to their illustration library.
Collaborated closely with product managers, designers, and engineers to understand the product’s purpose, target audience, and unique selling points.
MGA Entertainment
Packaging Designer 2021 (6 months)
Developed packaging concepts that align with Rainbow High’s brand’s identity and aesthetic.
Collaborated effectively with cross-functional teams, including product development, marketing, and production to ensure that packaging designs are optimized for manufacturing.
IntersectLA
Graphic Designer/Project Manager 2017 – 2021
Worked alongside creatives from diverse artistic backgrounds and marketers to complete a range of projects for CSUN clients and startup businesses.
Managed projects ranging from illustration, print, digital, and event planning. Established brand identities for clients, maintained internal projects, and coordinated social media.
Tools
Adobe Creative Suite
Figma
Microsoft Outlook
Microsoft Teams
Procreate
Google Suite
Stripo
Notion
Design
Branding
Web + digital design
Illustration
Photo retouching
Product thinking/strategy
Wireframing
Prototyping