Maui Academy of Performing Arts
Branding
Agency: Solo project
Maui Academy of Performing Arts’s mission is “Enriching individuals, building community, and connecting our world through the performing arts.” By creating a collaborative community that values and recognizes the importance of arts education and performance, MAPA can inspire individuals and change the world through a creative perspective.
The objective is to create a modern, bold identity that remains easily recognizable across various platforms.
Previous logo
In these initial sketches, I explored concepts centered on the letter 'M' and integrated elements reflective of Hawaii’s wildlife and landscape. I also brainstormed theatrical symbols, like stage curtains and masks, to emphasize the performing arts aspect.
The primary element is a stylized letter "M" composed of three vertical columns with rounded tops, representing the 3 main points in their mission statement.
The rounded edges reflect the shape of a stage or theater curtains, representing the performing arts. The single dot to the right balances the composition and represents the academy’s well-rounded performances and audiences will have a fulfilling experience.
The warm coral color invites a vibrant feel to resonate with Hawaii's natural landscapes and cultural warmth.
