Maui Academy of Performing Arts Brand Identity
Maui Academy of Performing Art’s mission is “Enriching individuals, building community, and connecting our world through the performing arts.” By creating a collaborative community that values and recognizes the importance of arts education and performance, MAPA can inspire individuals and change the world through a creative perspective.
Objective
MAPA’s current logo is outdated and the objective is to create an identity that is modern and with a bold statement that is easily recognizable throughout different platforms.
My Explorations
In these initial sketches, I explored ideas that focused on the letter “M” and incorporated elements that were part of Hawaii such as the wildlife and landscape. I also took inspiration from theater curtains and symbols to further help me explore my options.
Moving Forward
The final design is minimal and simplified shape of the letter M. I decided to focus on the stem of the letter because I want it to represent pillars that hold their 3 main points in their mission statement which is “Enriching individuals, building community and connecting our world through the performing arts.”
