Flatbush Cats Website Design

Branding

Web design

Solo project

This project is a landing page concept for Flatbush Cats, a New York-based non-profit organization with a mission to reduce the stray cat population in the Brooklyn neighborhood.

Their current site lacks an information hierarchy which can result in confusing users visiting for more information. This redesign aims to create a functional and user-friendly experience for those interested in learning how to help their neighborhood with a growing cat population. 

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Style Tile

Refreshed the branding while sticking to the original logo. The new direction is a minimalistic approach with a san serif type and bold color choice to highlight key information for site users.

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Wireframing

A one-page scrolling website to highlight the main points of the program and to find information more efficiently.

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