Ferrari Luce Launch

Digital Design

Agency: RossMadrid

Ferrari Luce is the brand’s first fully electric production vehicle, officially unveiled in Rome on May 25, 2026. Deliverables included dealer outreach collateral and a comprehensive media strategy infographic.

↘ Infographic flyer

↘ Email design

Infographic flyer

An internal pre-launch media performance report detailing the strategy, reach, and coverage for the Ferrari Luce.

Email design

Designed customizable email templates for regional dealers to follow up with VIP clients following the private preview of the Ferrari Luce.

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Packaging + Branding

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Digital Design