CSUN Food Pantry
Brand Identity
Website Design
Agency: IntersectLA
The Food Pantry’s mission is to assist students by providing basic necessities such as food and toiletries to alleviate insecurities within the Cal State Northridge community.
This project was to rethink the CSUN Food Pantry brand to design engaging visuals that better communicate the brand’s key message while maintaining consistency with CSUN With A Heart and CSUN’s design guidelines. The overall design should welcome students to the CSUN Food Pantry to acquire the resources they are seeking.
The Process
The previous logo lacked a cohesive visual identity and was misaligned with Cal State University Northridge’s established brand guidelines. Initial explorations included refining the original concept featuring the pantry bag and exploring CSUN’s typeface.
After implementing the redesigned brand visuals in print collateral, web graphics, and social media content, the CSUN Food Pantry had a 40% increase in student visitors and food donations within a semester.
CSUN Pop-Up Pantry
With a boost in visitors and donations, the Food Pantry expanded methods to assist students by creating a Pop-Up Pantry which provides fresh produce during the semester. The refreshed branding of the CSUN Food Pantry brought 1,125 students to the first 4 pop-ups in one semester and is a continuing event.
